Transforming dark data into AI-driven business value
This article explores how AI can surface insights from data, improve operations, and reduce waste. It also covers the steps organizations must take to assess risk and ensure ethical AI deployment. Read the article to understand what's possible, and contact GHA TECHNOLOGIES to explore how your business can turn data exhaust into business intelligence.
Dark data refers to the vast amounts of unstructured data that organizations accumulate but do not effectively utilize. This includes documents, emails, videos, and other forms of information that remain largely untapped. Nearly 90 percent of enterprise data is unstructured, representing a potential competitive advantage if transformed into actionable insights through AI.
How can businesses leverage AI for data?
Businesses can leverage AI by focusing on the quality of their data and implementing advanced data engineering practices. This includes breaking down data silos, upgrading legacy systems, and utilizing AI agents that can contextualize data, automate insights, and enable proactive decision-making. By doing so, organizations can transform their data from a passive asset into a strategic differentiator.
Why is data quality important?
Data quality is crucial for the success of AI initiatives because the performance of AI systems is directly linked to the quality of the underlying data. Poor-quality data can lead to inaccurate outputs and flawed insights, which can erode trust in AI-driven decisions. Therefore, enterprises must prioritize data excellence to ensure reliable and effective AI applications.

Transforming dark data into AI-driven business value
published by GHA TECHNOLOGIES
GHA Technologies, Inc. is a nationally expanding network, computer reseller and systems integrator with offices nationwide. We sell HP, Dell, IBM, Lenovo, Nimble, EMC, NetApp, Sony, Apple, VMware, Samsung, Fujitsu, APC, Symantec, Panasonic, Microsoft, Intel, Cisco, and all the latest storage, datacenter, virtualization, cloud, security, VoIP, wireless, video and identification technologies. We also specialize in mission-critical product procurement and integration services for some of the largest corporate, government, and educational clients in the US. Our client base is a Who's Who of Corporate America.
Currently, GHA has over 175 employees with annual sales of approximately $205 million and growing at a rate of 15%. GHA continues to hire 7 to 12 new sales professionals every five weeks nationwide. GHA has highly motivated and talented salespeople who provide the highest level of service to their customers. Call or email us to find out more!
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